Ideas to improve hotel profitability.

The chances are that, at some point, you have had to lower your prices for specific dates to meet your occupancy target—or because your forecast was too ambitious. It is not an ideal situation, but let’s be honest: sometimes it happens. A few days ago, a debate on LinkedIn raised the following question: The example…

Try to put borders around online distribution and you’ll end up with a racist, outdated mess that is hard to defend to any customer, consumer association, lawyer or judge. This is not the first time I have read something like this, and I am sure that many of you have had to hold your nose…

Group quotations are often the forgotten part of a hotel’s shift from static pricing to dynamic rates. It is not unusual to see hotels fully equipped for dynamic pricing—with a channel manager, rate shopper and well-built Excel dashboards—that still use a static rate sheet to quote groups in the traditional tour-operator style. This can undermine…

Sometimes, through lack of time or information, we leave individual or group bookings unvalued until just before arrival. Valuing bookings is essential to making sound revenue management decisions. Case 1 You receive a group booking for 30 rooms, quoted three months in advance at €50 per person, with a 35% discount for extra adults and…

Bringing a revenue manager into an organisation is one of the soundest decisions you can make as part of your commercial strategy. You may have heard colleagues talk about the progress they have made since hiring one. First, though, it is important to understand that a revenue manager joins an organisation to change how it…

Online reputation is the sum of guest reviews, reflected in an overall score that you want to improve and that also positions your hotel against its competitors. Revenue managers are usually outside the team that manages it and can feel like mere observers. But can they do anything to improve it? If you think the…